2020-03-202020-03-202019-12-04ALVES, Maria Vitória Ferreira. Cerimonial universitário, identidade e imagem Institucional: análise da colação de grau da UFG. 2019. 77 f. Trabalho de Conclusão de Curso (Graduação) – Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2019.http://repositorio.bc.ufg.br/handle/ri/18869The present study aims to analyze the graduation ceremony of the Federal University of Goiás in aspects that contribute to the construction of the identity and image of the institution before its public. Through qualitative research, we seek to identify from the analysis of the characteristics and elements of the degree collation as the event is perceived by its participants and spectators and differentiates itself as a strategy of relationship with the public.porAcesso AbertoRelações públicasColação de grauIdentidadeImagemEventosPúblico de interessePublic relationsCollation of degreeImageIdentityPublic interestTCC