2014-10-222014-10-222008VALVERDE, Lais Pinheiro. Relações públicas em marketing e assessoria política: eleições 2008. 2008. 97 f. Trabalho de Conclusão de Curso (Graduação em relações Públicas)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2008.http://repositorio.bc.ufg.br/handle/ri/4219The Commission has been developing in political, professional and requires increasingly specialized and trained in the area. A market that has no room for improvisation and amateurism. In the idealization of a Communication Policy professionalized this project was an action of study, planning and performance of the professional public relations in the areas of Policy and Marketing Office, the Elections 2008 for alderman of the city of Ahmadabad. The candidate was advised "Matador's Auto School." This strategic planning had as theoretical reference authors as Torquato, Figueiredo, Duarte, Salgado, Kuntz, Afternoon, Augras, Harbermas and Novelli. Being based search and analysis of environmental planning for the election campaign. Throughout the project in Marketing and Public Relations Office Politics: Elections 2008 were described theoretical framework, briefing, analysis of the environment, communication plan and reports relating to his application, plus appendices and annexes. The whole campaign was planned and carried out based on t he Statute of the Superior Electoral Court and conditions of the candidate.porAcesso abertoComunicação políticaPlanejamentoAssessoriaMarketingCommunication policyPlanningMarketing and consultancyMonografia