2014-11-112014-11-112013GOMES, Mariana de Oliveira. Relações públicas digitais: gerenciamento de comunicação para a empresa Ximenes Eventos. 2013. 131 f. Trabalho de Conclusão de Curso (Graduação)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2013.http://repositorio.bc.ufg.br/handle/ri/4337The present paper deals with a communication plan developed for digital communication channels Ximenes Events company. The main objective of this project is to position the company before real audiences and potential, thereby strengthening the organizational image in the market. To support the work theoretical research was conducted to support and guide the preparation of planning and execution, for channels: Facebook, Flickr, Youtube and website, searching to establish tangible relationships between the company and its key audiences. Thus, through an efficient and effective communication, planned and performed using the theoretical principles and practices of Public Relations, believed to be possible to achieve the objectives set.porAcesso abertoComunicaçãoRelações públicasPlanejamentoComunicação digitalCommunicationPublic relationsPlanningDigital communicationXimenes eventosMonografia