2014-02-032014-02-032002-12-30CARVALHO, L. F. B. de. Estética publicitária & linguagem cinematográfica: uma análise imagética e pós-moderna de Cidade de Deus. Comunicação & Informação, Goiânia, GO, v. 5, n. 1/2, p.95-116, jan./dez. 2002. Disponível em: <http://www.revistas.ufg.br/index.php/ci/article/view/24174/14064>.1415- 5842http://repositorio.bc.ufg.br/handle/ri/1619v. 5, n. 1/2, p. 95-116, jan./dez. 2002.Firstly, the aesthetic definitions of Lévi-Strauss in the analysis of the artistic object; on the other hand, cultural post-modernity changing the contemporary art. Nowadays, the "aesthetic advertising" having a new vision about the seventh art image. Based on the movie City of God as analysis center, this study searches to reflect about this new reality of the image that has being established in the cinema after-modern. Its conception and performance in the cinematographic language and the reactions that it has caused. The article will work about the conception of the post-modern cinema reflecting the contemporary man. The affinity of this man according to the movie (at the moment of creation and reception).pt-BRPós-modernidadePropagandaEstética do cinemaPós-modernismoLinguagem cinematográficaTécnica cinematográficaCinemaArticle