2014-10-172014-10-172008RIBEIRO, Isabella Maria Floriano. O falso luxo: um olhar sobre o consumo de bens de luxo e suas falsificações no Brasil. 2008. 74 f. Trabalho de Conclusão de Curso (Graduação)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2008.http://repositorio.bc.ufg.br/handle/ri/4184Consumption is no longer viewed like something just moved by the needs of human beings. For being inserted in the culture, the consumption explains how our society behaves. Since the early days, there is a discussion about the morality of consumption on which it was seen as weakness, sin and even crime. And in this discussion, is the luxury, the consumption of the superfluous, the most attacked. The concept of luxury is dynamic and historical, changing with time and with the cultural changes of a society. Today, in Brazil, the market for luxury grows faster than other sectors of the economy and shows us a disparity in the access of consumption very large that has existed since the beginning of the country's history. And a huge portion of the Brazilian population that has no capital to buy this type of product, chooses consume forgerys. The market for piracy reachs almost the entire population of Brazil, even the rich, and generates a great lost for the country in collection of taxes, and for the luxury authentic brands, that may lose its character of exclusivity, something very important to its maintenance.porAcesso abertoLuxoComércioFalsificaçãoLuxuryConsumptionForgeryMonografia