2013-12-062013-12-061998-12-30MENDONÇA, M. L. M. de. Cultura e mercado: "as relações perigosas", Goiânia, GO, v. 1, n. 2, p. 301-309, jul./dez. 1998. Disponível em: <http://www.revistas.ufg.br/index.php/ci/article/view/22824/13569>.1415- 5842http://repositorio.bc.ufg.br/handle/ri/1584v. 1 n. 2, p. 301-309, Jul./dez. 1998.This article focuses the problematic relationship between marketing tolls and different cultural manifestations, and tries to point out some risks that may result from the possibility of submitting cultural complexity to evaluations based on market patterns.pt-BRMarketing culturalProduções culturaisArticle