2014-10-232014-10-232010BRANCO, Rômulo Barreto Castelo. A comuincação interna e seus reflexos no atendimento a clientes: um estudo de caso do porto seco centro oeste s/a. 2010. 99 f. Trabalho de Conclusão de Curso (Graduação)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2010.http://repositorio.bc.ufg.br/handle/ri/4242It is presented in this monograph a theoretical review of the basic concepts of organizational communication, services marketing, relationship marketing, customer service quality and its applicability in the context of service providers. The following monograph will propose the understanding of the consequences of an effective internal communication on quality in services provide and the result in customer loyalty. In order to prove the applicability of theories and concepts presented here, the monograph is completed with a case of Porto Seco Centro Oeste S/A, held through internal surveys among its employees as well as external surveys with their customers.porAcesso abertoComunicação organizacionalComunicação internaMarketing de serviçosMarketing de relacionamentosQualidadeOrganizational communicationInternal communicationServices marketingRelationship marketingQualityMonografia