2014-11-172014-11-172009REZENDE, Felipe Zaiden. Os jogos eletrônicos como mídia na publicidade. 2009. 58 f. Trabalho de Conclusão de Curso (Graduação)–Faculdade de Informação e Comunicação, Universidade federal de Goiás, Goiânia, 2009.http://repositorio.bc.ufg.br/handle/ri/4468The industry of electronic games has been, for quite some time, moving a big amount of money each year, being nowadays, just like the cinema, one of the most important entertainment markets. Because of all this money and for the big number of players, the companies and the marketing professionals see a good way to advertise their brand and/or product and started to invest in the ads inside the electronic games. The games with these ads got the name of advergames and started to consist in a new kind of advertisement, many times more interactive and dynamic. The objective of this work is to analyze these advergames, by some examples of cases that were made before, and try to trace, even that it’s in a superficial way, the impact of the advertisement inside of one of the most popular online games nowadays, the “Second Life”.porAcesso abertoAdvergameInternetVideogamePublicidadeSecond lifeMonografia