2024-02-062024-02-062024-01-17PEREIRA, João Victor dos Anjos. Tito. Company® brandbook: a gestão da marca. 2023. 176 f. Trabalho de Conclusão de Curso (Bacharelado em Design Gráfico) - Faculdade de Artes Visuais, Universidade Federal de Goiás, Goiânia, 2024.http://repositorio.bc.ufg.br//handle/ri/24267The objective of this study is to develop a brandbook, containing the main elements and guidelines for Tito. Company® brand management. As a methodological procedure, a mix between the brand management method proposed by Wheeler (2019) and the editorial design method by Dick and Gonçalves (2016) was chosen, consisting of the stages of conducting the research, clarifying the strategy, designing the identity , touchpoint creation, asset/concept management, content, functionalities, experience and surface. Tools suggested by the authors were used - management survey, insight, usability testing, marketing audits, competition and language, audit report, focus concentration, positioning, brand briefing, identity system design, look and feel, test applications, presentation, creative briefing, content strategy, touchpoints, brand asset changes, launch, guidelines summary – and added others – parametric analysis, requirements list, brainstorm, low fidelity and medium fidelity prototype , user testing and high fidelity prototype. This final course assignment resulted in the delivery of a brandbook in digital format and a study that can serve as a basis for designers – academics and professionals – in future productions. The motivation for this research is due to the need to address this topic in an up-to-date manner, reporting the entire historical panorama of identity systems and the importance of brand management in the success of companies in the market.porAcesso AbertoGestão de marcaDesign editorialBrandbookBrandingEditorial designBrandbookTrabalho de conclusão de curso de graduação (TCCG)