2020-09-282020-09-282011MARTINS, Raimundo; SÉRVIO, Pablo Petit Passos. Diálogo intercultural e respeito: interpretações do vt publicitário Birdman (coca-cola). Revista Digital do LAV, Canoas, n. 6, p. 1-21, 2011.1983-7348http://repositorio.bc.ufg.br/handle/ri/19102Based on the video tape Birdman, this article presents partial results of a research that discusses conjunctions and disjunctions in the celebration of intercultural dialogues. These processes are perceived as promoting learning. This paper analyzes discourses that advocate in favor of an attitude of respect and distance in relation to ‘otherness’. Guided by the principles of visual culture education, this work interprets information collected through interviews with students of the Visual Arts Teacher Training Course of the School of Visual Arts/UFG discussing the relevance of using advertising images in educational practices.porAcesso AbertoDiferença culturalImagem publicitáriaEducação da cultura visualCultural differenceVisual culture educationAdvertising imageArtigo10.5902/198373482647