2014-11-132014-11-132008SANTOS, Emerson Leite dos. Plano de comunicação social: gestão da carreira do jogador de futebol Danilo Gabriel de Andrade atualmente no Kashima Antlers do Japão. 2008. 97 f. Trabalho de Conclusão de Curso (Graduação) – Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2008.http://repositorio.bc.ufg.br/handle/ri/4401The objective of this project consists of planning and executing a Plan of Social Communication, directed specifically to the strenghten, management, spreading and promotion of the career and image of Danilo Gabriel de Andrade, professional football player. Guided for the analysis of the situation of the career of the athlete, to consider and to objectify actions that, strategically develop the necessities of the athlete and logically of the media, mainly in Japan, where the player starts a new trajectory and has great acceptance on the part of the Japanese public. Guided for the bibliographical and based revision in the main theories of the integrated Communication, strategical Communication, Publicity and sports marketing, this it is a work that contemplates two great phenomena of the society contemporary: the Communication and the Sport.porAcesso abertoComunicação SocialMarketing EsportivoComunicação IntegradaAssessoria de ImprensaFutebolSocial communicationMonografia