2019-10-212019-10-212018-12-04COELHO, Ana Carolina Esbaltar Ribeiro; PIRES, Kássia Ariane Pereira; CORDEIRO, Vitória Alves. Lançamento e posicionamento no mercado goiano da Guará comunicação e marketing. 2018. 121 f. Trabalho de Conclusão de Curso (Graduação) - Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2018.http://repositorio.bc.ufg.br/handle/ri/18266The work aims to launch and disseminate the digital market of a digital communication and marketing company, as well as: understand the macro and microenvironments of the company and various scenarios with which she will have to adapt; development business plan; prepare a communication plan for positioning and launching the agency in the Goiás market; and evaluate the strategies and proposed communication actions. In order to achieve this, we sought to use theories of marketing and entrepreneurship, as well as the theories of communication and public relations studied throughout the course. The purpose of this work is to verify the use of marketing strategies and public relations for the creation and consequent launch of a company in the goiano market.porAcesso AbertoComunicação organizacionalEmpreendedorismoMarketing digitalPlanejamento estratégicoPlano de negócioOrganizational communicationEntrepreneurshipDigital marketingStrategic planningBusiness planTCC