2022-08-262022-08-262021-11-01SCHIMIT, Tiago Bortolotto. Formação de preço em escritórios de contabilidade. 2021. 19 f. Trabalho de Conclusão de Curso (Bacharelado em Ciências Contábeis) - Faculdade de Administração, Ciências Contábeis e Ciências Econômicas, Universidade Federal de Goiás, Goiânia, 2021.http://repositorio.bc.ufg.br/handle/ri/21242Abstract: This study seeks to show how accounting firms in the State of Goiás form the prices of their services. A descriptive research with a quantitative approach was carried out, through a survey with a sample of 30 companies. Data were analyzed using descriptive statistics, showing price formation in these accounting firms. The results show that the main items that make up the prices of accounting services are the quality attributed to the service for customer loyalty and the total cost of services provided. Furthermore, it is noted that the calculation of labor costs and total expenses are also very relevant in the formation of prices for services provided. As practical implications, it is inferred that in addition to the market price, other factors can contribute to the formation of the price of accounting services, which can open up margin for price negotiation, customer acquisition, offering additional or more specific services for the business, which adds value to the services provided by accounting firms, but the costs directly related to the services provided are not always the parameters for these negotiations.porAcesso AbertoFormação de preçoEscritórios contábeisPrecificação de serviços contábeisTCC