2013-10-132013-10-132008-06-30NOGUEIRA, M. F. M. Turismo e cultura em Goiás. Comunicação & Informação, Goiânia, GO, v. 11, n. 1, p. 138-144, jan./jun. 2008. Disponível em: <http://www.revistas.ufg.br/index.php/ci/article/view/7499>.1415- 5842http://repositorio.bc.ufg.br/handle/ri/1427v. 11, n. 1, p. 138-144, jan./jun. 2008.This article is intended to draw attention to the importance of local culture for tourism, present what is being set up culture in the form of goianidade and finally show that traces of a constituent of the concept goianidade – ruralness -, is part of imaginary goiano assessed and appropriate for tourism, especially rural tourism.pt-BRGoianidadeTurismo ruralCultura localGoiásArticle