2014-11-112014-11-112014FELIPE, Paula Valquíria Torres de Melo. Estratégias de relações públicas para o Conselho Regional de Relações Públicas 6º região. 2014. 165 f. Trabalho de Conclusão de Curso (Graduação)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2014.http://repositorio.bc.ufg.br/handle/ri/4349The present study aims to trace Public Relations strategies to increase the engagement between CONRERP 6º Região and its publics. The achievement of this purpose passes through the realization of specific objectives, as listed: 1) Develop the organizational profile of CONRERP; 2) Understand the history of the organization in the Public Relations context in Brazil; 3) Identify the stakeholders of the organization and 4)Conceive Public Relations strategies for the institution. In order to enable knowledge to this discussion, the following methodology was explored: bibliographic research, documental analysis and content analysis. Therefore, this study has its theoretical background based on Pinho (2008),Kunsh (1997, 2003, 2009), Simões (1995), Andrade (1983), Farhat (2007) and Versic, Grunig & Grunig (1996). After the considerations about the Public Relations themes: history and concepts; concepts of publics; strategic planning and Public Relations planning, presented by these lectures, 12 actions were proposed concerning the fulfillment of the aforementioned goal. The work concludes with the reflections about the performance of Public Relations and its adjustment to the assisted organization.porAcesso abertoRelações públicasPesquisasPlanejamentoPublicRelations planningMonografia