2014-11-102014-11-102008SILVA, Cíntia Teixeira ; BASTOS, Rafael Brito. Assessoria de comunicação no contexto da responsabilidade social: SECONCI-GO. 171 f. Trabalho de Conclusão de Curso (Graduação) – Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2008.http://repositorio.bc.ufg.br/handle/ri/4309The communication in modern times has been an important ally of the institutions that work for social welfare. Social inequalities and increasing awareness among the population have encouraged private companies to create new habits: how social responsibility. In addition, we have the emergence of the third sector organizations, which are characterized by the philanthropic aspect of its services. This work is the development of a communication plan in a company of the third sector that works with social responsibility, so as to instigate the reader about the importance of planning for communication through an advisory, and the contribution that public relations can make to the growth and recognition of those institutions towards society.porAcesso abertoAssessoria de comunicaçãoPlanejamentoResponsabilidade socialSocial responsibilityAdvice of communicationPlanningMonografia