2023-12-132023-12-132023-08-21CARRIJO, Gabryella Alexandre Peixoto. O soft power nas relações internacionais: os fatores socioculturais como justificativa para o sucesso do fenômeno Hallyu e a diplomacia pública do governo da Coreia do Sul. 2023. 76 f. Trabalho de Conclusão de Curso (Bacharelado em Relações Internacionais) – Faculdade de Ciências Sociais, Universidade Federal de Goiás, Goiânia, 2023.http://repositorio.bc.ufg.br//handle/ri/23942The main objective of this work is to present and analyze socio-cultural characteristics and public diplomacy of South Korea as important factors of the international success of the Hallyu phenomenon. This phenomenon was created to explain the popularization of South Korean culture in recent decades. Socio-cultural characteristics that helped expand Hallyu will be analyzed, in addition to the role of the South Korean government in using Hallyu as a political tool in its public diplomacy. There are three hypotheses previously thought for this project: (1) The traditional characteristics of Korean culture, specifically Confucianism and nationalism, are what differentiate its cultural products from those of other countries and draw attention from international audiences; (2) The Hallyu phenomenon has great potential as a soft power resource, but it was developed by the private sector, as the South Korean government only started investing in Hallyu after its success; and (3) the South Korean government is able to structure its public diplomacy efforts by having state and non-state institutions work together to promote its culture. The research methodology is based on a descriptive and exploratory approach. A bibliographic content research was carried out in order to validate (or not) the hypotheses raised here.porAcesso AbertoSoft powerCoreia do SulHallyuFatores socioculturaisDiplomacia públicaSouth KoreaSociocultural factorsPublic diplomacyTCC