2022-01-172022-01-172016-04SILVA, Maira Jessika Fernandes; CUNHA, Moisés Ferreira da. Avaliação de micro e pequenas empresas: a percepção do micro e pequeno empresário no estado de Goiás sobre o valor da empresa. RACE: revista de administração, contabilidade e economia, Joaçaba, v. 15, n. 1, p. 137-156, jan./abr. 2016.e- 2179-4936http://repositorio.bc.ufg.br/handle/ri/20181This research propose to identify the entrepreneur perception of firm value in micro and small companies in Goiânia, State of Goias. To this end, a survey was applied to 33 micro and small entrepreneurs in the metropolitan area of Goiânia. The data analysis use descriptive statistics, correspondence analysis techniques (Anacor) and Homogeneity Analysis (Homals).The findings show that the micro and small entrepreneurs generally do not know the firm value concept as it is explored by the finance literature. Based on this evidence, it is necessary the commitment of firms and public entities to support and guide owners of micro and small enterprises on the firm value in order to improve their performance, create and maximize value.porAcesso AbertoMicro e pequenas empresasMicro and small companiesAvaliação de empresasValorFirm valuationFirm valueArtigo10.18593/race.v15i1.6585