2014-11-132014-11-132008OLIVEIRA, Humberto Wilson Ferreira de. Passividade e interatividade: uma discussão sobre a televisão brasileira. 2008. 80 f. Trabalho de Conclusão de Curso (Graduação) – Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2008.http://repositorio.bc.ufg.br/handle/ri/4420The present monography is is a proposal of a debate about interactivity and passivity and its relation to the television and its watcher, from a historical analysis of television and its development on the social-cultural field, in Brazil and around the world. To reach that, the pathway of television is set, from the Londonian pioneer BBC to the modern AllTV, from the first live shows in black and white single-channeled screens to the advent of digital TV, wich purpose is to be interactive, with several channels, that allows the viewer to directly influence on the programs.porAcesso abertoTelevisãoInteratividadePassividadeGlobalizaçãoTV DigitalGlobalizationTelevisionInteractivityPassivityDigital TVMonografia