2023-11-292023-11-292023-08-29MELO, Rogério Gonçalves de. A influência e o poder da mídia na formação e personificação da opinião pública e política. 2023. 38 f. Trabalho de Conclusão de Curso (Bacharelado em Ciências Sociais - Políticas Públicas) - Faculdade de Ciências Sociais, Universidade Federal de Goiás, Goiânia, 2023.http://repositorio.bc.ufg.br//handle/ri/23879This monograph aims to demonstrate, through bibliographical research, the influence of the media as mechanisms of social control, from a historical perspective based on the concepts of Theodor W. Adorno and Max Horkheimer and other authors, as well as the analysis of articles that focus on understanding this fact today. The influence of the media, manages to create a form of subjection and proliferation of a concept of subservience, which ends with the composition of a rational autocracy, transforming the individual into an instrument of propagation, where this power can control, disarticulate or dismantle systems, thus certifying that the role of the media not only establish behaviors or standards of values, but constructions of arrangements that exert influence, which moves the gears of human relations, changing their behavior in the face of decisions and definitions on aspects that corroborate for the development or delay of living in society.porAttribution-NonCommercial-NoDerivatives 4.0 InternationalMídiaLiberdade de expressãoPoderControle socialPolíticaMediaFreedom of expressionPowerSocial controlPoliticsTCC