2022-10-072022-10-072014-03-28PIRES, Lara Guerreiro; TUZZO, Simone Antoniaci. O consumo de marcas de luxo pensando em Baudrillard. Comunicação & Informação, Goiânia, v. 16, n. 2, p. 1–16, jul./dez. 2014. Disponível em:https://revistas.ufg.br/ci/article/view/29184. Acesso em: 7 out. 2022.e - 2317-675Xhttp://repositorio.bc.ufg.br/handle/ri/21452This paper is an attempt to discuss the luxury consumption from issues raised by the French sociologist Jean Baudrillard, author of books like "The System of Objects" and "The Consumer Society". To do so, specific points of consumer are adressed. They are: the object, the serialization of production, consumer, communication in this context, and those excluded from consumption. The actuality of Baudrillard’s propositions is explicit on the analysis of luxury market. As in the last century, when he wrote his first book of expression, the objects remain carriers of meanings beyond their technical functions.porAcesso AbertoBaudrillardObjetoConsumoComunicaçãoExclusãoObjectConsumerCommunicationExclusionArtigo10.5216/cei.v16i2.29184