2020-03-302020-03-302019-12-02PAIVA, Luis Gustavo Baima. Câmeras em Azeroth: a utilização da linguagem cinematográfica na promoção do trailer de jogo. 2019. 53 f. Trabalho de Conclusão de Curso (Graduação) - Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2019.http://repositorio.bc.ufg.br/handle/ri/18945World of Warcraft is the world's biggest massively multiplayer online game reference and considered one of the most successful computer games in history. Launched over 15 years ago, it continues to be the category leader and reinvents itself with each new expansion, thus ensuring the service's longevity and public interest. For communication field, it is important to understand how the games industry communicates with the public, since research on the gaming world is still relatively recent and the cultural change that this product has caused in society is visible. To analyze the trailer as a communication element is to realize the use of cinematic apparatuses to create new entertainment possibilities for the gaming public. To achieve this goal the present work uses the methodology of Vanoye and Goliot-Lété (1994) for film analysis of the Battle for Azeroth expansion launch trailer and thus identify the persuasive structure of audiovisual communication. It follows that the appropriation of cinematographic elements in game trailers is a powerful tool for product promotion and fall into seduction-fascination narratives.porAcesso AbertoVideogameJogos eletrônicosPublicidade audiovisualTrailerWorld of warcraftElectronic gamesAudiovisual advertisementTrailerTCC