2022-10-072022-10-072014-03-28RIBEIRO, Luiza Carla; TUZZO, Simone Antoniaci. Jesus Martín Barbero e seus estudos de mediação na telenovela. Comunicação & Informação, Goiânia, v. 16, n. 2, p. 39–49, jul./dez. 2014. Disponível em: https://revistas.ufg.br/ci/article/view/29187. Acesso em: 7 out. 2022.e - 2317-675Xhttp://repositorio.bc.ufg.br/handle/ri/21455This paper aims to point out the main ideias of the author Jesus Martin Barbero, emphasizing this theory of mediation and studies the reception of soap operas. In this context, we use a theoretical studies support the author’ s understanding communication as a matter of culture, not restricted only to the sender sends and yes to the receiver understands the message and makes. To address the understanding of the issuer, another study raised in this study is the importance of the telenovela in the construction of individual identities and interaction with every day family due to issues portrayed, which mostly behind much of what the individual faces in real life. It is a literature that believes telenovelas go beyond entertainment. It is a literature that believes telenovelas go beyond entertainment.porAcesso AbertoMediaçãoTelenovelaRecepçãoJesus Martín BarberoMelodramaMediationReceptionArtigo10.5216/cei.v16i2.29187