2022-10-072022-10-072017-11-30UMBELINO, José Eduardo Mendonça; SIGNATES, Luiz Antônio Signates. O espelho e os narcisos - a imagem do público entre os jornalistas goianos. Comunicação & Informação, Goiânia, Goiás, v. 20, n. 2, p. 152–170, jul./out. 2017. Disponível em: https://revistas.ufg.br/ci/article/view/43063. Acesso em: 7 out. 2022.e - 2317-675Xhttp://repositorio.bc.ufg.br/handle/ri/21458This research intends to study how Goiânia´s press journalists define, understand and describe their audience. As a primary goal, the researchers seek to ascertain whether there is a shared image of the reader, which would be different from those images provided by the newspaper companies, the common-sense or other instances. Knowing that Media increases vagueness and doubt about to “whom we speak to”, we start from the premise that the journalists need to build up a picture of the audience. How they do it, based upon which cognitive subsidies, impressions or ideologies – that are relevant issues for this research.porAcesso AbertoEstereótipoConstrução da realidadeCampo jornalísticoStereotypeReality constructionJournalistic fieldLa construcción de la realidadÁmbito periodísticoArtigo10.5216/ci.v20i2.43063