2013-10-132013-10-132009-06-30MEDEIROS, M. Violência da mídia, tecnorracionalismo e cidadania. Comunicação & Informação, Goiânia, GO, v. 12, n. 1, p. 16-26, jan./jun. 2009. Disponível em: <http://www.revistas.ufg.br/index.php/ci/article/view/10866>.1415- 5842http://repositorio.bc.ufg.br/handle/ri/1426v. 12, n.1, p. 16-26 , jan./jun. 2009.This text discusses the relation between media and cultural violence, broaching the possible ways of its impact on society. The media violence or the violence at the media must be thought, especially from the nowadays media culture and the techno rationalism sphere. Techno rationalism is a well founded and a complex whole of values, symbols, ideologies and well developed, worshiped and irradiated concepts through the contemporaneous media. This is about a socio structural apparatus that causes the gradually and continuous dissolution of the common individual potentialities. It is built a violence culture on the network values. We live, today, a culture that natura-lizes violence. So, this study leads with subjects such as the reality performance, violence vulgarization and the repetition and the saturation of the sense.pt-BRComunicaçãoCidadaniaMídia e cultura da violênciaArticle