2021-05-112021-05-112014-12-18TEMER, Ana Carolina Rocha Pessoa; TONDATO, Marcia Perencin. A tradição dos estudos culturais na perspectiva das contribuições latino-americanas. Novos Olhares, São Paulo, v. 3, n. 2, p. 150-159, dez. 2014.1516-5981http://repositorio.bc.ufg.br/handle/ri/19460This article brings a discussion on Birmingham Cultural Studies as an approaching to the mass media studies in the Latin America, based on the perception of how media articulate content and reception through a technologicaltechnical structure that crosses the immateriality of such contents, and that interfere in culture and in the relations between man/woman and his/her social environment. Here we present a view on the importance of the Cultural Studies as well as the concept of Culture in the communication studies about a society characterized by the intensive use of technology that enlarges and accelerates information circulation, however, without promoting great advancement of social and cultural inclusion. We do a retrospect on the origin of the Cultural Studies as they were apprehended in the region in the interface with the mediations theory by Martín-Barbero as well as the Folk Communication approach.porAcesso AbertoEstudos culturaisMartín-barberoFolkcomunicaçãoCulturaCultural studiesFolk communicationCultureArtigo10.11606/issn.2238-7714.no.2014.90211