2014-11-102014-11-102013SILVA NETO, Olavo Cassiano da. Relações públicas na construção de imagem para políticos. 2013. 90 f. Trabalho de Conclusão de Curso (Graduação)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2013.http://repositorio.bc.ufg.br/handle/ri/4294This work has the objective of reflecting about the study of the public relations in the construction process from image to politicians, to provide credibility and visibility and improved relationship with the stakeholders. The study addressed the concepts of public relations, public opinion and their use in communication advisory. Politicians like professionals and how is the image building were evaluated and featured as a possible labor camp for public relations. Survey with voters of metropolitan capital of Goiás, analysis of television content, and literature are used in the workplace.porAcesso abertoRelações públicasConstrução de imagemAmbiente políticoPolíticos profissionaisMonografia