2014-11-102014-11-102013FARIAS, Thays Cristina Pereira de Oliveira. Marketing pessoal para bibliotecários: uma análise com bibliotecários atuantes em diferentes áreas na cidade de Goiânia-Goiás. 2013. 85 f. Trabalho de Conclusão de Curso (Graduação) - Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2013.http://repositorio.bc.ufg.br/handle/ri/4308This study aims to analyze the perception and use of personal marketing for librarians. Describes the need for these professionals seek updates and especially the use of Personal Marketing, in your favor. It held a brief historical survey of the origins of marketing, as well as provide information on the relationship with marketing information science and related areas, in keeping with the professional librarian as an object of study. Surveys were carried out of the historicity of course librarianship in Brazil and also about the social representation of the librarian, and a survey of their skills and abilities, that can be offered to the labor market as a differential professional. We ran a survey of librarians working in different areas in the city of Goiânia, Goiás, and from the data collected and the results detected the level of usability, perception and mastery of subject librarians by the respondents with regard to the marketing staff.porAcesso abertoMarketing pessoalBibliotecáriosMercado de trabalhoRepresentação socialPersonal marketingLibrariansLabor marketSocial representationMonografia