2021-05-122021-05-122008-11TEMER, Ana Carolina Rocha Pessoa. Imagens cedidas, palavras não ditas; uma análise da cerimônia de abertura dos jogos olímpicos de Pequim. Comunicação: veredas, Marília, v. 7, n. 7, p. 29-48, nov. 2008.1678-7536http://repositorio.bc.ufg.br/handle/ri/19474This essay follows a previous study regarding hybrid genres and was developed parallel to it, as a complementary analysis, to a broader research about the representation of blacks and African-descend dants in media. The project studies the transmission of the Olympic Games opening ceremonies made by Rede Globo de Televisão (Brazil) based on Guy Debord concepts about the “Society of Spectacle”, trying to show how this ceremony reproduces, in a smaller scale, social, political and economic dissim milarities in modern world.porAcesso AbertoGênerosTelevisãoSociedade do espetáculoGenresTelevisionSociety of spectacleArtigo