2015-04-292015-04-292014-12-03SUSSAI, Andressa de Oliveira. Análise da atribuição das hashtags no Instagram para a representação de imagens. 2014. 58 f. Trabalho de Conclusão de Curso (Graduação) – Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2014.http://repositorio.bc.ufg.br/handle/ri/10799This paper aims to analyze the hashtags attribution on Instagram for image representation. Considering the hashtag, present on social networks, and its important role for online data categorization, easing search for information on this environment. The research is based on how users attribute hashtags to images on Instagram. Methodologically, the descriptive investigation had the questionnaire as data gathering instrument. It is concluded that the hashtag is recognized by the Instagram users that compounded the sample, as a way of information recovery at the social network. Despite of having its potential lowered by the way users attribute it, many times without the proper adequacy of the hashtag to the content on the image.porAcesso AbertoOrganização da informaçãoFolksonomiaHashtagRede socialInstagramTCC