2014-10-172014-10-172008RORIZ, André Prado. Uma banda alternativa goianiense de rock: planejamento de marketing, tendências e oportunidades para o mercado fonográfico regional, nacional e virtual. 2008. 103 f. Trabalho de Conclusão de Curso (Graduação)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2008.http://repositorio.bc.ufg.br/handle/ri/4166This scholarly work is a summary of key marketing concepts appropriate to a marketing plan for a band of alternative rock. Dissert on the phonographic market today, its trends and opportunities and then make a plan for marketing the band under study Urubuz Master. At the end was attached an interview with the producer and owner of one of Brazil's largest alternative seals the Monster Records, an interview with the guitarist of the alternative band Mugo, which has good effect and finally a regional model of sponsorship for the recording and release CD of the band Urubuz Master. This project has been prepared for the band use it in future with the support of the law to encourage local culture.porAcesso abertoPlanejamento de marketingRock alternativoMarketing culturalMarketing viralVitrine virtualWeb marketingMarketing planningAlternative rockCultural marketingViral marketingWeb marketingMonografia