2019-10-222019-10-222018-12-04SOUSA, Juliana Macedo. A atividade de relações públicas na gestão de eventos universitários: estudo de caso INTER 2018. 2018. 79 f. Trabalho de Conclusão de Curso (Graduação) – Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2018.http://repositorio.bc.ufg.br/handle/ri/18276The promotion of a discussion about the importance of the activities by the Public Relations professional in the development and management of events, focusing on the Inter event, held in 2018, in the city of Goiânia-GO, based on the analysis of how the management process was carried out. The qualitative and quantitative researches were used, which consisted in the application and analysis of an online satisfaction questionnaire and the identification of the main posts of the official page of the event on the Instagram platform. The results obtained allow the content of all promotions not to be displayed, as well as how Instagram was used to publicize, position and propose the event.porAcesso AbertoRelações públicasEventosInterRedes sociaisComunicaçãoGestãoPublic relationsEventsInterSocial networksCommunicationManagementTCC