2020-03-022020-03-022007-12NOGUEIRA, Lisandro. Cinema e politica: a representação do jornalismo e do marketing politico no cinema brasileiro. Revista FAMECOS: mídia, cultura e tecnologia, Porto Alegre, n. 34, p. 32-46, dez. 2007.e- 1980-3729http://repositorio.bc.ufg.br/handle/ri/18774Brazilian movies in the 1990s sought to provide a diagnosis of the rapid changes occurred in the field of communications during that period. The film Doces Poderes (Sweet Powers), by Lúcia Murat, shows how Brazilian journalism, when subjected to political marketing and advertising, loses its power as a primary source of information and gives room to what is know as “news as product”. Although Murat´s film purports to be a critical reading of the state of journalism in the 90´s, its cinematic language and narrative structure undermine its intent, revealing instead the frailties and limitations of the Brazilian cinema of political slant.porAcesso AbertoCinemaJornalismoMarketingMoviesJournalismPolitical marketingArtigo10.15448/1980-3729.2007.34.3447