2014-02-032014-02-032003-06-30SANTOS, G F C. de.Tecnologias da comunicação: knock-out na propaganda? Comunicação & Informação, Goiânia, GO, v. 6, n. 1, p. 11-29, jan./jun. 2003. Disponível em:<http://www.revistas.ufg.br/index.php/ci/article/view/24182/14070>.1415- 5842http://repositorio.bc.ufg.br/handle/ri/1618v. 6, n. 1, p. 11-29, jan./jun. 2003.The growth of new markets and the transformation of economic concepts and strategies lead to new modus vivendi and new modus operandi in many aspects os life. The new communication technologies change the propaganda business and some questions must be answered: are the propaganda and publicity professionals able to face these challenges?pt-BRMarketing digitalTecnologia da comunicaçãoPropagandaArticle