2017-12-282017-12-282014-06SOARES, Ana Carolina Eiras Coelho; BARROS, Neide Célia Ferreira. As propagandas da revista feminina (1914-1936): a invenção do mito da beleza. Oficina do Historiador, Porto Alegre, v. 7, n. 1, p. 106-120, jan./jun. 2014.e- 2178-3748http://repositorio.bc.ufg.br/handle/ri/13321This Article comes to the consumer market that developed in Brazil at the end of empire and the beginning of the first Republic around the immense valuation of the body (clean, healthy, white and reproductive) of women as the center of their identity. The analysis of the advertisements of Revista Feminina, an important periodical of the early twentieth century, from the speeches advertisers to understand the construction of the female body which at the beginning of this century received an influx of information to whittle the woman longed to mold society while teaching this woman should be, and look what was his role in this group. In this way, sought to understand the historicity of representations of the female body so that the characteristics attributed to him remain as legacies of social power and culture.porAcesso AbertoModernidadePublicidadeBrasil RepúblicaGêneroBelezaModernityGenderBeautyAdvertisingBrazil RepublicArtigo10.15448/2178-3748.2014.1.14655