2022-12-162022-12-162021-06-03VILELA, Jane Kelle Marques. A 44 acima do 44: a moda plus size em Goiânia. 2021. 89 f. Trabalho de Conclusão de Curso (Bacharelado em Relações Públicas) - Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2021.http://repositorio.bc.ufg.br/handle/ri/21666This work seeks to analyze plus size fashion in the city of Goiânia. This research presents a historical perspective of fashion and the body adapted to it, discusses the creation of networks and sharing groups and the theories of marketing and digital marketing and the role of Public Relations in the segment. The analysis comprises a quantitative survey aimed at the niche of plus size consumers, and two qualitative surveys with influencers and retailers in the environment where perceptions about the plus size fashion market are revealed.porAcesso AbertoMulheresModa plus sizeGoiâniaAnálise de mercadoMarketingWomenPlus size fashionGoiâniaMarket analysisMarketingTCC