2021-06-102021-06-102021-05-28WASCHECK, Gustavo Carvalho Medeiros; VASCONCELOS, Igor França. Miau auau, experiência de marca no terceiro setor. 2021. 121 f. Trabalho de Conclusão de Curso (Graduação) - Faculdade de Artes Visuais, Universidade Federal de Goiás, Goiânia, 2021.http://repositorio.bc.ufg.br/handle/ri/19559Brands bring with them the ability to awaken sensations in the user, they are considered one of the most valuable assets of organizations. The purpose of this work is to present a study and development of a brand for an animal adoption NGO, showing how a well developed branding project can be a potentializer for an organization, even in the third sector. As a methodological proposal, the work presents from the introductory study of NGO concepts and branding to the integral development of the brand strategy, just like its visual identity. The result shows as a product a variable brand and its respective brandbook, bringing all its directions.porAcesso AbertoBrandingIdentidade visualONGTerceiro setorBrandingVisual identityNGOThird sectorTCC