Revista O Cruzeiro de 1972: conmemorando el sesquicentenario de la independencia y exaltando el Brasil moderno
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Data
2009
Título da Revista
ISSN da Revista
Título de Volume
Editor
Resumo
This article intends to evaluate the publication of the number 37
of the O Cruzeiro Magazine, dedicated to the celebration of the Independence of
Brasil in its sixth centenary. Together with the analysis of the dossiers of the Maga-
zine, its also important to explain the preparations for the event implemented by
the Brazilian military government, since 1971. The particularities of the celebration
and the cited number of the Magazine indicate the alliance between the military
and the medias, wich wanted to display the marketing of modern Brazil. Thus, the
use of exalting advertising strategies in the promotion of peculiar civil values,
which had to be shared by the national community, is now consolidated.
Descrição
Palavras-chave
Imaginario, Gobierno militar, Nación, Propaganda, Imaginary, Military government, Nation, Propaganda
Citação
SERPA, Élio Cantalício; FREDRIGO, Fabiana de Souza; SANDES, Noé Freire. Revista O Cruzeiro de 1972: conmemorando el sesquicentenario de la independencia y exaltando el Brasil moderno. Studia Historica: historia contemporánea, Salamanca, v. 27, p. 375-398, 2009.