Balanced scorecard – alinhamento estratégico para a cadeia produtiva de biodiesel no centro-oeste brasileiro
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Data
2011-08
Título da Revista
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Resumo
This issue aim identify the pottenciality and weaknesses the Biodiesel’s
chain management in Brazilian middle west, and analyses the key
factors of competitivity, contributing to Strategic management. This
research offer an overview of the systemic and competitive dimension,
into macro and micro environmental, applied in biodiesel’s chain, and
propose an indicators of acting – Balanced Scorecard - BSC’s model;
defined as strategic tool of management in the context of the process of
strategic planning, increasing the efficiency in the communication and
implementation of the actions and aligned initiatives to the objectives
of the organization.
Descrição
Palavras-chave
Balanced scorecard, Gestão estratégica, Competitividade, Biodiesel, Balanced scorecard, Strategic planning, Competitivity, Biofuels
Citação
OKADA, Sionara Ioco; SOUZA, Eliane Moreira Sá de. Balanced Scorecard: alinhamento estratégico para a cadeia produtiva de biodiesel no Centro-Oeste brasileiro. Revista Brasileira de Gestão e Desenvolvimento Regional, Taubaté, v. 7, n. 2, p. 205-229, maio/ago. 2011.