Subsídios para o desenvolvimento do produto no mercado imobiliário mediante indicadores de oferta
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Data
2012-03
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Editor
Ricardo Prado Abreu Reis
Resumo
One of the main objectives of studying urban economy is to provide data for
public and private sector about consumer´s behavior when choosing an estate. This work
aims to analyze the housing supply in the city of Goiânia, focusing in the varieties that
influence in the success of the ventures and showing tendencies of these varieties. The
market´s characterization was done from a database collected with ADEMI‐GO and CRECIGO
with data since 2005 to 2012. The methodology used, analyzed the neighborhoods
that showed attractiveness for constructers, developers and investors, such as
attractiveness for the consumers in terms of sale velocity. The analyses of the results
shows the indicators found for the eight neighborhoods, such as: typology, number of
bedrooms, total of unities, value of selling per area, garage per apartment, unity per floor,
private area, besides a general analyses of the local market scenario. The results of this
research serve as a database for personal consults, directions for new investments, and
marketing strategy in the housing area to constructers and developers, in the same way it
provides a base for complementary studies in the real estate market of the city.
Descrição
Palavras-chave
Construção, Mercado imobiliário, Indicadores, Construction, Real estate, Indicators
Citação
BRANDSTETTER , Maria Carolina Gomes de Oliveira; PACHECO, Mariana Franco; CANEDO, Ninfa Regina de Melo. Subsídios para o desenvolvimento do produto no mercado imobiliário mediante indicadores de oferta. Revista Eletrônica de Engenharia Civil, Goiânia, v. 1, n. 4, jan./mar. 2012. Disponível em: <https://www.revistas.ufg.br/reec/article/view/19548/11322>.