O uso da inovação como estratégia competitiva no mercado de defensivos agrícolas no Brasil
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Data
2016-06
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Editor
Sérgio Fornazier Meyrelles Filho
Resumo
This work aimed to analyze the relationship between innovation and competitive
advantages and to investigate how the agrochemicals companies stablish their
competitive strategies. For this, it was performed a characterization of the market
structure, of the innovation systems and of the competitive strategies developed by the
agrochemical industry. It was found that the agrochemicals market in Brazil is strongly
concentrated, with barriers-to-entry well stablished by the market-leading companies,
that the innovation process of the industry is capital-intensive and that the
commercialization of patented products is the main way of achieving competitive
advantages. The conclusion was that the differentiation obtained by the innovation
process enables the market-leading companies to develop sophisticated strategies of
pricing, market segmentation, costumers marketing and product portfolio management,
which also determine strikingly the capacity to create and to sustain competitive
advantages.
Descrição
Palavras-chave
Inovação, Estratégias competitivas, Defensivos agrícolas, Innovation, Competitive strategies, Agrochemicals
Citação
BELTRÃO, Tamires Ster de Paula; SCALCO, Paulo Roberto. O uso da inovação como estratégia competitiva no mercado de defensivos agrícolas no Brasil. Revista de Economia do Centro-Oeste, Goiânia, v. 2, n. 1, p. 2-25, jan./jun. 2016. Disponível em: https://www.revistas.ufg.br/reoeste/article/view/41105/21358.