Cinema e política: a representação do jornalismo e do marketing político no cinema brasileiro
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Data
2007-12
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Resumo
Brazilian movies in the 1990s sought to provide a diagnosis
of the rapid changes occurred in the field of communications
during that period. The film Doces Poderes (Sweet
Powers), by Lúcia Murat, shows how Brazilian journalism,
when subjected to political marketing and advertising,
loses its power as a primary source of information and
gives room to what is know as “news as product”. Although
Murat´s film purports to be a critical reading of the
state of journalism in the 90´s, its cinematic language and
narrative structure undermine its intent, revealing instead
the frailties and limitations of the Brazilian cinema of
political slant.
Descrição
Palavras-chave
Cinema, Jornalismo, Marketing, Movies, Journalism, Political marketing
Citação
NOGUEIRA, Lisandro. Cinema e politica: a representação do jornalismo e do marketing politico no cinema brasileiro. Revista FAMECOS: mídia, cultura e tecnologia, Porto Alegre, n. 34, p. 32-46, dez. 2007.