A relação entre palavras-chave e valores-notícia no jornalismo online

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Data

2010

Título da Revista

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Título de Volume

Editor

Universidade Federal de Goiás

Resumo

The newspaper newsrooms have changed their physical and organizational structures in order to adapt to technological innovations, new demands of labor market, and changing profiles of audiences. In this monograph, there is a content analysis of home pages and printed covers of six large newspapers: The New York Times, The Washington Post, Ottawa Citizen, Toronto Star, Folha de S. Paulo and O Estado de Sao Paulo. Based on records made by the application Google Insights for Search, this research pondered the use of keywords listed as "top searches" and "rising searches" used on the printed covers and on the home pages of the newspapers mentioned. Another point considered was the presence of news values on the keywords used. The results showed that, in most cases studied, the home pages had used more keywords than the print covers of their respective medium. Furthermore, almost half of the home pages studied had a greater presence of keywords not related to news values than keywords with news values aggregated.

Descrição

Palavras-chave

Jornalismo online, Valores-notícia, SEO, Webjornalismo, Web journalism, Online journalism, Keywords, News values

Citação

GONÇALVES, Lorena. A relação entre palavras-chave e valores-notícia no jornalismo online. 2010. 169 f. Trabalho de Conclusão de Curso (Graduação) – Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2010.