Assessoria de comunicação no contexto da responsabilidade social: SECONCI-GO
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Data
2008
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade Federal de Goiás
Resumo
The communication in modern times has been an important ally of the institutions
that work for social welfare. Social inequalities and increasing awareness among the
population have encouraged private companies to create new habits: how social
responsibility. In addition, we have the emergence of the third sector organizations,
which are characterized by the philanthropic aspect of its services. This work is the
development of a communication plan in a company of the third sector that works
with social responsibility, so as to instigate the reader about the importance of
planning for communication through an advisory, and the contribution that public
relations can make to the growth and recognition of those institutions towards
society.
Descrição
Palavras-chave
Assessoria de comunicação, Planejamento, Responsabilidade social, Social responsibility, Advice of communication, Planning
Citação
SILVA, Cíntia Teixeira ; BASTOS, Rafael Brito. Assessoria de comunicação no contexto da responsabilidade social: SECONCI-GO. 171 f. Trabalho de Conclusão de Curso (Graduação) – Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2008.