Sou tricolor de coração: um estudo sobre o comportamento informacional dos usuários de canais independentes do Fluminense football club no Youtube
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Data
2022-04-13
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Universidade Federal de Goiás
Resumo
There is a paucity of studies in information science and management focused on the
search behavior and use of information about sports and fans. It is common to observe, in social
circles where there are soccer fans, when searching for information in traditional communication
media, the beginning of a process of systematic exchange of television channels and programs, in
search of reports that describe the day to day of their teams. With the expansion of the media and
communication vehicles on the internet, such as portals that offer informative content about the
teams, it is clear how easy it is for fans to search for news and specific information, since in this
case, they can make choices that make it possible to filter stories and reports consistent with your
sporting predilections. However, many users still show interest in having more detailed access and
focused exclusively on the coverage of their teams, which demands a format aimed at providing
information in a differentiated way, with exclusive coverage and analysis. This study focuses on
the informational behavior of users registered with three independent channels, focused on the
specific coverage of the Fluminense Football Club (Raiz Tricolor, Sentimento Tricolor and Canal
20 Podcast), present on the YouTube platform, in order to understand the factors that motivate
them to search and choose these channels and their informative content, thus migrating from the
traditional format of sports coverage for this, as well as the use that these users make of the
information obtained through of these communication channels.
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Palavras-chave
Canais independentes, Cobertura esportiva, Comportamento informacional, Usuários da informação, YouTube, Independent channels, Sports coverage, Informational behavior, Information users, Youtube
Citação
LEANDRO, Wescley Batista. Sou tricolor de coração: um estudo sobre o comportamento informacional dos usuários de canais independentes do Fluminense football club no Youtube. 2022. 71 f. Trabalho de Conclusão de Curso (Bacharelado em Gestão da Informação) - Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2022.