Navegando por Assunto "gender"
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Item Representação da mulher na campanha pela real beleza dove: um estudo dos processos de significação em mensagens publicitárias.(Universidade Federal de Goiás, 2006-06-30) BRISOLLA, Marcia Regina Santos; MONTEIRO, Rosana Horio; http://lattes.cnpq.br/9262982142956906The present essay has as a main objective to analyze the women s representation at the printed advertisements of the campaign for the real beauty Dove, published in Brazil, between 2004 and 2005. The international campaign promoted by Dove provides the stereotype s breaks of the women s images in the media. It uses at its ads common women which are not professional models. I assume, at this essay, that the visual and verbal representation in the advertisement works as an ideological mechanism to the reproduction and construction of the gender s identities. According to this perspective, and working with the theory of the cultural and gender studies, I identified the ways the women are been represented in the Brazilian edition of the campaign for the real beauty Dove. These representation are not only produced , but either reproduced, considering the meaning that surrounds in the media culture, that are related to the forms by which the conception of gender and sexuality are built to justify characteristics , behaviors and attitudes socially attributed to the women. The analyze reveled the Dove real beauty are related to attributes considered naturally female as the sensuality, seduction and the women s body exhibition to the attractiveness. At this sense, the stereotype s breaks of the women s images weren t verified, once the analyze reveled the adds strength the status quo, through the repetition of the social and cultural standards which keep as a reference the white women with straight hair, middle class, with a visually well cared body, even over weight, and excluding those ones who don t adapt to these standards. The image of the women in the campaign follows rules of representation socially accepted. The huge difference is omitted, once it takes to naturalized images of the women s body which strengths its body exhibition related to social projections to contemplation and consume.Item De casa para outras casas: trajetórias socioespaciais de trabalhadoras domésticas residentes em Aparecida de Goiânia e trabalhadoras em Goiânia(Universidade Federal de Goiás, 2008-12-12) LOPES, Renata Batista; RATTS, Alecsandro José Prudêncio; http://lattes.cnpq.br/0348844638764982The origin of female domestic labor in Brazil is linked to the slavery period, in this way; it is marked by racial bias. Despite the remote origin, domestic workers as workers remain stigmatized marginally included in society and the world of work. Negative social representations relating to the origin and nature of the occupation (work servile, degrading, naturalized women, disqualified, "service in black", etc.). Have always been part of the collective imagination and the social life of women, who perform this function, it was expressed covertly in various locations and social situations. For this it is essential question: How social representations on women, and poor domestic worker, crystallized in the social imaginary collective (society sexist, racist and class) influence on the various dimensions of life of this group of women, whether in social, affective, professional ,...? And yet: What are the ties they establish with the local daily basis by which they move? In particular regarding the establishment of the place - "the extent appropriate space and lived through the body? The guiding lines of study are the categories gender, race, corporality, domestic workers, social representations, trajectories sociogeographic, segregation / exclusion and place. Considering the above, the purpose of this study is to analyze the phenomenon of segregation / exclusion socio in view of domestic workers who work and live in Goiânia in the city of Aparecida de Goiânia, trying to identify their sociogeographic trajectories - "Spacely differential" - and understand that the bonds they establish with the local women who attend, and the main elements in the establishment of such ties. The path opened by the Human Geography in the 1970s, with the introduction of new issues on the production of space by mankind, required expansion and diversification of its theoretical and methodological until the "new geographies" current, neglected geographies in fact, taken and informal look at the scientific tradition, that in the contemporary beginning to gain visibility, which this work aims to contribute. The search (multi / trans / inter) disciplinary approach to quality, flexible and multi methodological, had the contribution of workers who daily move from their homes to the workplace whose life stories were recorded by means of semi-structured individual interviews recorded. The content of the interviews sought to seize the items "subjective" account for the displacements and corporality of workers, that is, their condition of poor women, domestic workers, black or white.Item Las Honradas e Las Impuras: Identidade de Gênero na Literatura Cubana de Miguel de Carrión(Universidade Federal de Goiás, 2007-12-05) OLIVEIRA, Sandra Maria de; CABRERA, Isabel Ibarra; http://lattes.cnpq.br/0765622564575420This work aims to identify and analyze the Gender Identity in cuban literature from Miguel de Carrión, between the period of 1895 to 1919, in the works Las Honradas, of 1917, and Las Impuras, of 1919. In these novels the author of line naturalist, described from his point of view social problems and moral inequities that affected the bourgeois family, and especially the role of women in that society that was in processing, for trying to consolidate the Cuban Republic. In that period, also the feminist movement Cuban was in accelerated development, taking among others issues such as the law of divorce for the political and social debate. For the viability of this work were needed other reviews such as sexuality, as explored in novels, and the feminist movement in the period in which the author wrote the works. Accordingly, the objective of this work is discussing, along with other issues, as the author, through his works, intended to give greater social orientation to its target audience, namely, women belonging to the Cuban bourgeoisie, which were also the party the feminist movement.