Big Brother: a indústria cultural como (de)formação da sociedade brasileira
Nenhuma Miniatura disponível
Data
2019-08-26
Autores
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade Federal de Goiás
Resumo
The insertion of individuals in the cultural environment in which they live can be considered as an
important formative social process, that directly interferes with their relationships with the society
and with themselves. The cultural formation is permeated by both objective and material
conditions, as well as by subjective and psychological ones. In the same way, educational
processes are also influenced by prevailing ideology, the values propagated therein, the dominant
social class and its interests. The object of this research is the Brazilian reality TV show Big
Brother Brasil - BBB, a product quite representative of the Cultural Industry focused on the mass
media. So, we aim to investigate the relationship between cultural formation from the perspective
of the Frankfurtian Critical Theory and the content of the television show BBB with its consumers
throught the News published about it in the past three years (from 2016 to 2019) in a selected
media: the digital version of Veja magazine, the largest weekly magazine in the country. We start
from the analysis of the discourse expressed in the published news and its titles, and relate them to
the concepts of Cultural Industry, like Labor, Emancipation and Education against Barbarism.
This is a qualitative research, focused on content analysis. In the material surveyed, we found
instruments of alienation, capitalist values of the competitive and materialistic Society, that are
present in the program content (either directly or indirectly). such as violence, competition,
meritocracy, selfishness, self-exposure, and others - as well as signs of dehumanization. Given this
scenario, we present the need for a cultural education that can resist barbarism, through awareness
and formation for the emancipation of individuals, who, since childhood, are television viewers.
Descrição
Palavras-chave
Citação
SOUZA, C. P. Big Brother: a indústria cultural como (de)formação da sociedade brasileira. 2019. 129 f. Dissertação (Mestrado em Educação) - Universidade Federal de Goiás, Goiânia, 2019.