Design Sprint como ferramenta de apoio ao empreendedorismo e à inovação
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2021-06-04
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Universidade Federal de Goiás
Resumo
Studies on the business death rate reveal some factors that most cause companies to fail: not
delivering the right product to the market and taking too long to develop it. Several
methodologies have emerged to support innovation processes and agile development of
products, seeking to support teams to test, develop and launch their ideas with greater
chances of success. Among them, there is the Design Sprint, a method created within Google,
which this dissertation aimed to analyze the effectiveness as a tool to support innovation and
entrepreneurship. For that, two action researches were carried out, applying the method in
two startups and evaluating the process and its result. Then, a survey was carried out with
organizations from 21 countries that adopted the Design Sprint in the creation or
improvement of products, services, strategies and processes, evaluating the impacts
perceived in terms of time and money savings, as well as impacts on the team, innovation,
product and financial. The survey results showed that the method was beneficial for different
types of organizations to have more aligned teams, better products, more agile innovation
processes and reduced commercial and operational costs. The survey revealed that
organizations that applied Design Sprint achieved an average time savings of 2.1 months,
with a return of investment on time of more than 10.5 times. The method demonstrated the
ability to support companies in different contexts and objectives, and should in fact be
analyzed as a possible tool to support innovation processes and development of solutions.
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BARROS NETO, W. Design Sprint como ferramenta de apoio ao empreendedorismo e à inovação. 2021. 135 f. Dissertação (Mestrado em Engenharia de Produção) - Universidade Federal de Goiás, Aparecida de Goiânia, 2021.