Indústria cultural e pseudoformação: a racionalidade do desenho animado mais assistido no cinema
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2018-02-28
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Universidade Federal de Goiás
Resumo
Cinema is a cultural product that constitutes subjectivity. This work analyzed the rationality
of the free animated film "The Ice Age 3" (BlueSkay / Fox, 2009), which according to
ANCINE obtained the largest audience from 2009 to 2015 in cinemas in Brazil. The
theoretical reference of this work is the Critical Theory of Society, especially Theodor
Adorno, Herbert Marcuse and Walter Benjamin, and Karl Marx's Historical Dialectical
Materialism. The analysis of the production of the film "The Ice Age 3" revealed the presence
of the rationality of the cultural industry when it presents the dominant ideology, stereotypes,
clichés, tickets, experience, expropriation of schemes, profit as external purpose, humor that
does not reconcile with humanity, impoverishment of content, personification of situations
and resolutions that are social, typification of characters, emphasis on detail to give
appearance of novelty, heroic median individual, technique primacy, spectacular outputs and
an assembly that offers no space for the imagination and can´t see contradictions of the
society. In this sense, it presents elements that outline a pseudoformation that promote the
adaptation of the subjects to the capitalist logic. This dissertation was developed by means of
the MINTER agreement in Education UFG / IFMT 2015, defended in 2018.
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PEREIRA, Cristiano Costa. Indústria cultural e pseudoformação: a racionalidade do desenho animado mais assistido no cinema. 2018. 121 f. Dissertação (Mestrado em Educação) - Universidade Federal de Goiás, Goiânia, 2018.