A cidadania na prateleira: uma leitura crítica da influência midiática do fantástico na ressignificação dos direitos sociais
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Data
2018-04-04
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Universidade Federal de Goiás
Resumo
This work tries to discuss in the current society the relations of citizenship and consumption. They
are understood through a critical discourse analysis of the media from a reading of the television
show Fantástico and its apparent pro-citizen discourse. By weakening conventional social spheres
of society such as family, school, and religion, social values are being appropriated more
effectively by media channels. As a new arena for the debate on civil, political and social rights,
television, through the publicizing of the desires, ambitions and frustrations of individuals, has
been guiding the "adequate" way for social relations and reaffirming the concept of citizenship.
Thus contributing to the transfer of the collective social relations of citizenship in individual
acquisition and consumption processes for its constituent items - health, education, security,
justice, transportation and leisure. The locus and the time stamp for this work are the TV show
"Fantastic - the show of life" of Rede Globo, studied throughout the year 2016. Through a critical
analysis of the discourse it was verified how the media built a shelf exhibition of desires to be
consumed symbolically and materially by citizens-consumers. The objective was therefore to
analyze how the discourse of the program was given when talking about citizen themes and
whether this discourse was enlightening for citizenship, whether or not it was effective for the
construction of "being citizen" in Brazilian society.
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Palavras-chave
Mídia , Fantástico , Cidadania , Consumo , Leitura crítica , Media , Fantastic , Citizenship , Consumption , Critical reading
Citação
CARVALHO JÚNIOR, Eurípedes Ferreira de. A cidadania na prateleira: uma leitura crítica da influência midiática do fantástico na ressignificação dos direitos sociais. 2018. 127 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2018.